Zen Results, One Scroll at a Time
Your audience is already online. Scrolling through feeds, discovering new ideas, and forming opinions with every post they see. For edtech and higher ed brands, showing up with purpose and precision on social media isn’t just a nice-to-have; it’s a necessity.
Social media marketing is your brand’s front-facing voice. It builds trust, drives awareness, and sparks meaningful engagement. But it takes more than just content to cut through. It takes strategy, creativity, and consistency.
At ZenX, we help you connect with your audience in a way that feels genuine and performs. From building communities to launching high-conversion campaigns, we make sure every post has a purpose.
Curious about how we do it? Take a look below.
Research
Platform & Industry Insights
We start by identifying where your audience lives and what they respond to across platforms like LinkedIn, Instagram, Facebook, and TikTok. Then we layer in industry benchmarks to understand what success looks like for brands like yours.
Competitive Landscape
We analyse how your competitors show up—what they post, how they engage, and where they fall short, so we can position your brand with a clear, compelling edge.
Audience Mapping
From prospective students to institutional decision-makers, we craft detailed audience personas. By understanding their motivations, challenges, and content behaviors, we ensure your messaging lands exactly where it should.
Content Creation
Strategy-First Storytelling
Every post is part of a larger strategy. We define your content pillars—whether that’s student outcomes, product benefits, thought leadership, or behind-the-scenes moments—and bring them to life with intention.
Clear, Compelling Copy
Strong social starts with strong words. We write captions and content that are clear, relevant, and persuasive, with Calls to Action and Calls to Benefit that drive users to stop, engage, and take the next step.
Branded Visuals & Formats
Our creative team develops eye-catching visuals, video content, carousels, reels, and more—all in line with your brand’s personality and platform best practices.
Channel Fit
What works on TikTok won’t work on LinkedIn. We adapt tone, format, and frequency based on the unique behavior and expectations of each platform, so your message always meets the moment.
Publishing & Campaigns
Content Calendar Planning
We build a content roadmap that’s consistent, timely, and aligned with your brand’s key initiatives—balancing awareness, engagement, and conversion content throughout the month.
Paid Social Support
Whether boosting key posts or running full-scale social campaigns, we support your organic efforts with targeted paid strategies that amplify reach and deliver measurable results.
Smart Scheduling
Using industry-leading tools, we ensure your content goes live at the right time, in the right format, and across the right channels.
Engagement & Community
Human-Led Engagement
We actively monitor and respond to comments, messages, and tags to maintain a consistent, human presence. Whether it’s answering questions or celebrating wins, we keep the conversation going.
Social Listening
We don’t just track metrics, we listen. What are people saying about your brand? What’s trending in your space? These insights inform how we shape your voice moving forward.
Community Building Tactics
From polls and AMAs to live events and influencer partnerships, we help grow and activate your social community, making your audience feel seen, heard, and valued.
Performance & Optimisation
Analytics & Tracking
We track everything from post reach and engagement rates to audience growth and link clicks. This data fuels ongoing decision-making and keeps your strategy sharp.
Cross-Platform Consistency
We ensure your brand is presented consistently across every platform while still adapting your approach to meet the nuances of each audience.
Content Optimisation
Regular performance reviews help us fine-tune visuals, messaging, and posting times. We test, learn, and improve—because great content is always evolving.
Reporting
Monthly Performance Reviews
We don’t just show you the numbers—we tell you what they mean. Our reports highlight what’s working, where to pivot, and how to keep moving forward with confidence.
Insight-Driven Recommendations
Every report comes with a clear path forward, grounded in data and aligned with your larger marketing goals.
Our approach is simple
Creating scroll-stopping content and cultivating genuine conversations, ensuring every post, comment, and story deepens your audience’s connection with your brand. Sounds like a lot? That’s what we’re here for.
Authentic Brand Presence That Converts
We blend creativity and strategy to build brand narratives that connect with students, educators, and decision-makers across platforms.
Platform-First Content That Works
From carousel posts to video reels, we craft platform-native content that performs on Instagram, LinkedIn, Twitter, or even that good ol’ Facebook group.
Community-Led Growth for Long-Term Loyalty
We don’t chase vanity metrics. Instead, we focus on meaningful engagement, repeat conversations, and positioning your brand as a trusted voice in EdTech.
Why ZenX
At ZenX, we know that social media isn’t just about showing up—it’s about showing up right. We craft tailored content calendars, build data-backed engagement strategies, and translate trends into meaningful touchpoints for your audience.
It’s time to build a social presence that does more than just exist
Supercharge your visibility, drive real engagement, and turn followers into advocates.
Partner with ZenX to spark authentic connections, at scale.