School of Embodied Arts is an institute focused on feminine embodiment coaching focusing on regions such as Europe, Australia & North America.

Situation SOEA has been running google ads as a part of their customer acquisition strategy although their CPA has been increasing drastically to $46 per conversion, whereas it should be below $20.

Problem The Google Ads account lacked a proper campaign structure and a detailed keyword overhaul to target right customers at a lower CPC and finally acquire conversions at a lower CPA.

Goals Reduce CPA below $20
Create a new account strategy including keyword research & a new campaign structure.

Solution A detailed Strategy was designed and implemented to the account –
1) Conducted thorough Search Term Reports
2) Added Negative Keywords to specific campaigns
3) Improved Ad Strength
4) Launched a Campaign focused on top keyword variations
5) Switched Top performing campaign – “Search – Training/Certification” to Target CPA as it has already recorded significant conversions.
6) Narrowed locations to only top performing regions

Results

• Delivered a ROAS of 28.4 in the month of August
• Conversion value of $33,000 as compared to average of $7,000 in preceding months
• Cost per conversion brought down to $19.70 from $46