School Insiders aggregates college rankings and student reviews from various sources and presents them as a comprehensive and definitive score. This platform seems to be focused on providing insights into college rankings and student experiences.

Challenges

Situation School Insiders has been launched since 2021, although hasn’t attracted the right amount of traffic required to scale the business. The website data needs to be improved and needs a completed content overhaul.

Problem Lack of traffic to scale the business. Need research & strategy to prioritise the required work.

Goals Create a holistic 1 year strategy regarding how to scale the business

Solution Conducted secondary research and looked into what segments of audience can be targeted to increase the relevant traffic on the website. Created a detailed 1 year step by step strategy as to what can be done to scale the business.