LATAM Admission Hub is a sister company of Admission Hub Canada. They deal with clients based from South American countries such as Colombia, Mexico, Ecuador and Venezuela.

Here’s how we helped them increase Leads by 221.3% 📈 and also reduce the Cost Per Lead by 56.4% 🔻 in 1 month after onboarding

2 – Step Strategy

1) Added Automated Rules: Our team crunched account data using AI and observed that over the span of the last 9 months. On every Wednesday and Friday, we received double the amount of leads than any other day and on every Saturday, Sunday, and Tuesday the leads dropped significantly.

So we decided to double our ad spend every Wednesday, Friday and reduce the ad spend to half every Saturday, Sunday, and Tuesday. This optimized our spending significantly and helped us double the inflow of leads.

2) Video Creatives: We tested video creatives with an average time of 6-15 seconds. (As recommended by Facebook). We observed that static creatives weren’t performing the best over time. This change also further resonated with the audience and reduced our cost per lead.