Industry: Higher Education | Location: India (Delhi, Ahmedabad, Chennai)

The Challenge

The University of Windsor had just 14 days to launch and execute a 3-city event campaign in India starting with no audience, no creatives, and no time to waste. The goal was to maximize attendance and qualified leads under extreme time pressure.

The SD Solution

• Designed and launched performance-driven Meta and Google campaigns across cities.
• Produced short-form video creatives mid-campaign to boost CTR and conversions.
• Optimized campaigns on the go: reallocated budgets, paused underperformers, and deployed top-performing ads quickly

The Results

• 199+ total event registrations
• Best CPL: $10.34 (Delhi)
• Meta ads had a 39% lower CPM than planned
• Generated benchmark data for future India campaigns, despite tight timelines