Industry: Higher Education | Location: London, Ontario, Canada

Challenge:

Fanshawe International was struggling with lead generation, spending $1,200 to get only two leads. The goal was to improve their cost per acquisition (CPA) and generate at least 50 leads per month with a CPA below $5.

Solution:

We switched the campaign objective from landing page leads to on-Facebook leads, simplifying the process and capturing higher-quality leads. After achieving 150 leads, we used Lookalike Audiences (LLA) and custom audiences to maximize results at the lowest cost.

Results:

• 460 leads generated at a $4.51 CPA
• Fanshawe now has a substantial pool of leads for future marketing and email campaigns.