University of Windsor – India Campaign
Industry: Higher Education | Location: India (Delhi, Ahmedabad, Chennai) The Challenge The University of Windsor had just 14 days to launch and execute a 3-city event campaign in India starting with no audience, no creatives, and no time to waste. The goal was to maximize attendance and qualified leads under extreme time pressure. The SD […]
Fanshawe International
Industry: Higher Education | Location: London, Ontario, Canada Challenge: Fanshawe International was struggling with lead generation, spending $1,200 to get only two leads. The goal was to improve their cost per acquisition (CPA) and generate at least 50 leads per month with a CPA below $5. Solution: We switched the campaign objective from landing page […]
Canada Connect Education Fair 2025
Industry: Higher Education | Location: Nigeria & Ghana The Challenge Georgian College & Confederation College needed to build visibility and generate student leads in West Africa through on-ground engagement with efficient event execution across 3 cities in 8 days and a focus on qualified prospects. The SD Solution The Results
Spell Well India
Industry: EdTech | Location: Jamnagar, Gujarat, India Challenge: Spell Well India (SWI) wanted to onboard schools onto their platform but was struggling to engage school decision-makers through Meta Ads. They decided to pivot to LinkedIn for B2B targeting. Solution: We developed a comprehensive strategy, starting with brand awareness video campaigns and transitioning into single-image ads […]
Student Direct
Industry: Higher Education | Location: London, Ontario, Canada Challenge: Student Direct had been running underperforming ads on Meta for their webinars, resulting in low attendance. They needed accurate targeting and engaging creatives to boost sign-ups. Solution: We took a non-traditional approach, starting directly with Lookalike and custom audiences based on previous campaign data. This included […]