Industry: EdTech | Location: Jamnagar, Gujarat, India

Challenge:

Spell Well India (SWI) wanted to onboard schools onto their platform but was struggling to engage school decision-makers through Meta Ads. They decided to pivot to LinkedIn for B2B targeting.

Solution:

We developed a comprehensive strategy, starting with brand awareness video campaigns and transitioning into single-image ads for consideration. Finally, we launched a conversion campaign targeting engaged users, customer lists, and a niche school audience.

Results:

• 308 conversions and 10 schools onboarded
• 276 reactions and 24 comments from decision-makers on LinkedIn, building trust and social proof for future campaigns.