Industry: Higher Education | Location: Nigeria & Ghana

The Challenge

Georgian College & Confederation College needed to build visibility and generate student leads in West Africa through on-ground engagement with efficient event execution across 3 cities in 8 days and a focus on qualified prospects.

The SD Solution

• Managed end-to-end event planning and promotions in Lagos, Kumasi, and Accra
• Executed a multi-channel outreach strategy: digital ads, radio, email, WhatsApp, and direct student engagement
• Structured event flow for efficient student filtering: welcome zone, info booths, and on-site application desks

The Results

• 3,886 total leads generated
• 450+ attendees across 3 cities
• 35+ applications submitted on-site, with 60–80 projected in total
• Solidified a local presence and gathered deep market insights for future efforts