Client Overview:
Industry: Higher Education
Location: London, Ontario, Canada

Challenge:
Student Direct had been running underperforming ads on Meta for their webinars, resulting in low attendance. They needed accurate targeting and engaging creatives to boost sign-ups.

Solution:
We took a non-traditional approach, starting directly with Lookalike and custom audiences based on previous campaign data. This included users who had shown interest but hadn’t converted.

Results:

• 2,027 leads at just $0.22 CPA
• Created an email list of over 8,000 leads, exceeding the goal of 500 by 4x within 2 weeks

 

In terms of Leads, they witnessed a 60% increase from August (the month of website completion ) to September